What is Responsive Design and Why Does Your Website Need it?

Responsive design is an approach to put a website together that automatically scales its content and elements to match the screen size on any device on which a website is viewed. The most common way in the last years is the mobile devices as more people are on the move using their Phone while making a purchase or for research. So this will give your visitor the best possible user experience.

A responsive website is vital because if your website is only fit for a desktop computer, your business will be losing online traffic, which means that you may lose leads or potential clients for your business. Also, it means that more than likely a higher conversion rate for your website. In other words, if your website is mobile-friendly and your customers can access it easily on all platforms, they more likely to return.

The reason why a responsive website is crucial because it will help to solve many problems. An advantage of a responsive website is that it could improve your rankings in search engines. Also, improve the looks on devices with different screen sizes and increase the number of time visitors spend on your website.

You must have a responsive website for various reasons besides being mobile-friendly, increasing traffic from mobile users. A while ago, businesses created two versions of the one website, one for desktop and another for mobile users, which is time-consuming and high maintenance. You can avoid all that unnecessary workload by just having one responsive website available for all devices. Another advantage of having one website for any device is that the maintenance cost will be only for 1 version of your business website. A maintenance cost could be relatively expensive initially. However, the reduced price of maintaining only 1 responsive version of your website is beneficial for your business. It frees up more time to take care of another important area of your business. So by taking into account the search engine optimisation (SEO), Google Analytics reports, and content and updates on a website, managing 1 is far much more accessible than managing two sites.

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Talk soon!

~ Stasi