Advice on how to promote your business ideas online?

Marketing is a way to create awareness and visibility for your business and brand. It is a way to promote your offers, products and services online in many different ways to help you increase your traffic (visitors) to your website.

Create your business website 🌐

Having a professional website is an essential tool for your business as it is where you could show who you are, what you are offering, your previous best work done if it is possible and how your visitors could get in touch with you. When creating your website, you should be done your market research and determine "Who is your dream client?" and "Where you can find them?".

A website is a place online that will always belong to you unlike other platforms. It is not a brochure because it can turn it into a place where people can purchase 24/7 by converting your visitors into leads. Also, a website can generate organic traffic.

Boost your traffic through SEO 🌐

It would be best to research the keywords you need to create your meta description displayed in the search engine. So that description should be compelling enough to attract people's attention. It is a long process that you need to work on to raise your ranking on Google and increase your visitors.

Blog

Blogging in your niche is a practical promotion that you could win your audience with know and trust. For business owners who are blogging for them, it could be easier if your website and your Blog are on one platform and on the same domain name to manage. It could be the most effective way to give you the best result as it is your site that you controll.

Guest Blogging also could be used for promotion and get you in front of other's entrepreneur's audiences without paying for ads. It could use to get other's people visitors redirected to your website.

Email Marketing 📧

Another essential tool in your marketing is your email list. If you already got this, it could be easy to market your business online. That could help you promote your products and services in front of your customers who already know and trust you, making a sale more effortless to make a sale as if you have the solution for the right people's problem. If you don't have an email list, build one using an email autoresponder like AWeber. After you got that tool you will need to create some freebie like an ebook, guide, or checklist to offer your visitor. Anyone willing to provide you with their email will receive your Free offer with ton of valuable information more about you and your paid offers.

Newsletters

A Newsletter is a tool used to communicate regularly with your subscribers and promote your business online. Also it is a primary tool for email marketing. Email marketing could be a strategy, while Newsletters is an element that allows you to implement that strategy. The primary purpose is to update the people on your email list about your product and services. It should be a free and more friendly, not pushy salesperson.

Social Media

There are many ways on social media to promote your business and do your marketing. Many business owners use videos on Facebook or YouTube as marketing strategies. Also, other social media like Pinterest, Instagram, Ticktock, and Twitter can post and market your products and services online.

Ads on Social Media

Concerning marketing on social media, there are paid options to promote your products or services, known as ads. You could pay for advertisements on social media like Facebook, Youtube, Pinterest ads where you paid them to keep running your ads and showing your post in front of other's business owners audiences.

Podcasts 🎙

The Podcast shows could be a powerful marketing tool to promote your business by getting yourself on other people's Podcasts and creating one. In this way, when people can recognize you, you develop awareness and visibility that could help you increase visitors to your websites or social media community fans.

Talk soon!

~ Stasi